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Why Would A Melon Sell For $13,000 In Japan?

By all accounts, Japan’s obsession with luxury fruits begins with Sembikiya, the country’s largest and oldest high-end fruit provider. So, ahead of a trip to Japan last fall, I emailed Sembikiya to see about arranging an interview at their flagship store in Nihonbashi, a tony part of downtown Tokyo that’s home to luxury hotels, lacquer bowl purveyors, and washi paper boutiques. (Click on title for full story.)