0213001849

How Marketing Turned The Unfortunate “Alligator Pear” Into A Foodie Superstar

So the avocado growers rallied. They funded research and put out studies meant to extoll the virtues of the fruit. They leaned on the fat-friendly Mediterranean diet, and ran television ads. they skated by into the nineties, but sales still lagged. People simply didn’t know how to eat the fruit. They weren’t waiting for it to ripen; the growers began to educate supermarkets on the difference between a ripened fruit. It was around this time they hired Hill & Knowlton, a public relations firm. Their mission was to make avocado an everyday, accessible item to American shoppers. (Click on title for full story.)