Britain’s leading hardware store is to employ PLANT WHISPERERS to cultivate in-store flowers by TALKING to them.
An experimental B&Q store will have three whisperers, who will learn the language of flowers and dispense advice to customers on how to do so themselves.
Led by horticulturalist and botanist Tim Clapp, the three employees – Jaime Ormond, Charlotte Payne and Sally Wallace – will work on the plantlife at the Hedge End store in Southampton.
Customers will also be able to tweet @BandQ #PlantWhisperers with images of their unhappy blooms – and the whisperers will advise on which song or phrase would work best to perk up their droopy plants and flowers.
Clapp said: “Plants are much like humans; if you leave them alone and don’t give them proper care, they suffer.
“In our role as custodians of some of the world’s greatest garden centres, we want to provide our customers with the most cared-for and nurtured plants possible.
“That’s why we believe we are the first company in the world to trial talking to plants in a store and offer our customers access to our dedicated plant whisperers on Twitter.”
Trainee whisperer Ormrod said: “When I first heard that talking to plants helps them grow, I was sceptical.
“However, when my mum’s tomato plant started to wilt whilst she was away I thought I’d give it a go and couldn’t believe the positive results.
“Each species has its own personality so different phrases and songs work better for different plants. I’m excited to spread the word and share the language of flowers.”
More than half of Brits admit talking to their plants – just like Prince Charles.
A poll of 2,000 people for B&Q found 51 per cent admitted talking to their plants, while 50 per cent believe that it helps them grow.
Researchers found Londoners are the most likely to talk to their plants (60 per cent), as well as being the top region to believe it has an impact on how their plants and posies grow (59 per cent).
People in Northern Ireland are the least likely to talk to their plants (42 per cent), with less than half (45 per cent) believing it helps their blooms blossom.
The over 55s (57 per cent) seem to be the biggest believers in talking to plants, compared to just 48 per cent of under 25s.
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